Press

Silver Springs, MD (August 18, 2022) – Ida Sports is delighted to announce that it has won the SFIA 2022 Start-Up Challenge! The Sports and Fitness Industry Association (SFIA) hosted their 6th annual competition to highlight the latest innovations in sports technology and Ida Sports’ female-specific footwear took home the top prize among 9 other finalists. The annual competition involves a 2-month selection process...

FOR IMMEDIATE RELEASE: IDA SPORTS CELEBRATES THE 50TH ANNIVERSARY OF TITLE IX WITH RELEASE OF A COMMEMORATIVE KIT IN SUPPORT OF SPORTS BRA PROJECT  June 20, 2022 – This June 23 marks the 50th Anniversary of Title IX and Ida Sports is celebrating with the release of a commemorative retro kit in support of the Sports Bra Project. The female-founded footwear brand will be donating...

FOR IMMEDIATE RELEASE: IDA SPORTS’ LAURA YOUNGSON ANNOUNCES PREGNANCY AND SETS PRECEDENT FOR FEMALE FOUNDERS BALANCING ENTREPRENEURSHIP AND MOTHERHOOD Former Reebok VP, Neal Taylor, named interim CEO London, UK (June, 2022) – Even in the 21st century, it can be daunting for a female founder to announce her pregnancy to investors. Imagine that. This March, Laura Youngson, CEO and co-founder of Ida Sports, had...