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INTRODUCING GRLSFIT

IDA Sports Introduces Helia, a Pro-Level Cleat Built for and with Professional Women Athletes

IDA Sports Introduces Helia, a Pro-Level Cleat Built for and with Professional Women Athletes

Helia line designed with collaboration from IDA Athlete Council; Helia Pro SG becomes world’s first women's-exclusive soft ground cleat  NEW YORK (July 9, 2025) — IDA Sports, the first company...
Laura Youngson, Co-Founder of IDA Sports, seated alongside finalists of the TOMMY HILFIGER FASHION FRONTIER CHALLENGE

TOMMY HILFIGER FASHION FRONTIER CHALLENGE ANNOUNCES FOURTH EDITION FINALISTS AHEAD OF FINAL EVENT

Accelerating inclusivity in fashion, five entrepreneurs will present innovative business ideas to a jury panel of experts, including Tommy Hilfiger and activist Halima Aden, for a chance to win €200,000

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