Play in Full Color
The First Performance Cleat purpose-built with Pride at its core and sold around the world.
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Loved by 25K+ Athletes
Featured In
Made to be seen.
Built to perform.
Made to be seen. Built to perform.
IDA Helia Elite Play in Full Color
All-game comfort and stability with WMNSFIT® technology
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The First Cleat Built With Pride at Its Core
Pride isn’t an add-on—it’s built into every step.
Play As You Are
Feel the difference from the first step in IDA Helia speed cleats. Built to keep you fast, strong, and comfortable all game, WMNSFIT® is grounded in real women’s biomechanics—from grassroots to pro. No "shrink it and pink it." No compromises.
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Endorsed by the Pros
Discover why the best in women's sport play in IDA cleats.
Give Back to Athlete Ally 🌈
Together with Athlete Ally, IDA is helping foster a more inclusive culture in sports. You can donate directly on the IDA site to support their mission of creating safer, more inclusive spaces for every athlete.
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Our Impact Partners
Impact Partners
Impact In Every Step
Athlete Ally
Every purchase made with code ATHLETEALLY10 will donate 10% of proceeds to Athlete Ally, supporting their mission to ensure every LGBTQIA+ athlete is welcomed, safe, and able to fully participate in sport without hiding who they are. IDA is also proud to donate cleats to Athlete Ally ambassadors.
Common Goal
Through our partnership with Common Goal and their Play Proud initiative, IDA is advancing LGBTQIA+ inclusion in soccer through cleat donations, community initiatives, and contributing to the first World Football Giving Day on May 26, with access to donate directly to Common Goal from May 19 - May 26.
The IDA Difference
Built for badassery.
Backed by science.
Engineered exclusively for women’s feet, IDA cleats deliver the perfect fit, superior comfort, and game-changing performance.
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Engineered for women
Women’s specific upper
Women’s specific soleplate
Wider toe box
Narrower heel cup
More arch support
Custom stud configuration
Backed by science
Engineered for women’s feet, IDA cleats deliver the perfect fit, superior comfort, and game-changing performance.
You've Got Questions.
We've Got Answers.
Why do I need cleats made for women?
Male and female feet are different, and wearing the wrong athletic footwear can have a direct impact on comfort, risk of injury, and performance. Most women’s cleats and shoes are made for male feet and shrunk to ‘fit’ women. We know that unisex is not enough for female athletes, and can lead to completely preventable pain and discomfort.
How do women's feet differ to men's?
Generally speaking, female feet have a wider toe box to heel cup ratio, higher arches, and different pressures loads based on how we carry our body weight. These may only sound like small differences, but it can have a big impact on the fit of your shoes.
How are your cleats different from other women's cleats?
Most "women’s" cleats are made on a male shoe-last, shrunk down, and labeled as women’s. A last is a mold that a shoe is built around. This means the shoe is created to fit a male foot and does not account for the differences between male and female feet.
We have a unique female last, meaning all our shoes are built to fit an anatomically female foot. In addition, we’ve consulted researchers and podiatrists and changed the stud configuration to support a woman’s body better.
What are the common signs of my cleats not fitting properly?
You may experience blisters on your heels or cramped toes. You may find that your feet ache after you take your boots off or the next day. This doesn’t have to be normal for you!
What should my cleats feel like?
They should feel so comfortable that you stop thinking about them on the pitch. Our goal is for you to spend less time thinking about foot pain and more time focusing on your game.
What is IDA's 30-Day Free Wear Trial?
We are confident once you feel the form and comfort of our IDA cleats you’ll never buy another brand again. However, we offer a free 30-Day Wear Trial so that you can test your cleats in your typical playing setting and be sure you feel good in your new IDAs. If for any reason that’s not the case, you can return them entirely for free. We’ll just ask that you avoid any rainy days for trialing and give them a light wipe down before shipping back to us. Find your favorite IDAs and happy testing!